Amazon.com: Kindle Owners’ Lending Library

Introducing the Kindle Owners’ Lending Library
With Prime, Kindle owners can now choose from thousands of books to borrow for free including over 100 current and former New York Times Bestsellers – as frequently as a book a month, with no due dates.

Via Amazon.com: Kindle Owners’ Lending Library.

Amazon’s Prime membership just keeps getting better. It started as a privilege programme for free 2-day shipping for members. Recently, it added instant streaming of thousands of movies and TV shows (I signed up just for the Amazon Instant Video feature).

Now, you can even borrow Kindle titles for a book each calendar month, from a limited selection of just over 5,000 titles. At the moment of writing, I can see 5,159 titles in the Owners’ Lending Library.

We can read up to 12 full Kindle titles a year for free. If we conservatively assume each Kindle title to be USD5, then that’s already USD60 worth of Kindle books.

All this for just USD79 a year.

However, you must meet the following conditions:

  1. You must own an actual Kindle device (the Kindle e-reader or Kindle Fire). Kindle apps on iPad, Android, BlackBerry, and PC devices do not qualify.
  2. You must be an Amazon Prime member.
  3. You must be based in US. If you are overseas, you need to change the Kindle’s country settings to a US mailing address. However, you do not require a US credit card.

This is a very innovative move by Amazon. It increases the value of a Kindle device, including the older Kindle e-readers (such as the 3rd-generation Kindle keyboard I own).

And it really provides an unique selling proposition to the new Kindle Fire 7″ touch-screen Android-based tablet in Amazon’s bid to dislodge Apple from the top of the tablet market.

Amazon is building its own eco-system of books, movies and music, similar to what Apple has done with iTunes, but potentially on a greater scale given Amazon’s position as the biggest online retailer.

Along with its loss-leading price tag of just USD199, the Kindle Fire is sure to be a hot-seller this Christmas season.

Advertisements

About Hun Boon

A little bit of this, a little bit of that.
This entry was posted in Books, Technology and tagged , , . Bookmark the permalink.

4 Responses to Amazon.com: Kindle Owners’ Lending Library

  1. what site do you use to sign up for kindle prime?

  2. CG says:

    How did you access the Kindle lending library on your 3rd gen keyboard Kindle? I was encouraged to read your blog b/c I have the same model and was worried that I wouldn’t be able to access the library even though I AM a Amazon Prime member. The directions on the Amazon page don’t work for my older kindle model: http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000739811&ie=UTF8&tag=thevisionimprove&linkCode=ur2&camp=1789&creative=390957
    Any suggestions?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s